The writing style between these articles varies widely (the Lipstick article writing, for example, is miles apart
from the Mosaic article writing), but it is always in keeping with the tone of the parent publication.
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Lipstick 01/09
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The Leeds News 12/08
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Lipstick 12/08
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Lipstick 11/08
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Mosaic
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Destinations
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The Single Scene
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Newsletters
Corporate newsletters that get read are half entertainment, half marketing. And how to make a homeowners’ association newsletter entertaining? Throw in some community trivia . . .
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Bombay Newsletter
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Rowan Springs Newsletter
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Catalogs
WorldCrafts™ is an amazing initiative, bringing original art from impoverished regions of the globe to the U.S. Their catalog should entertain as well as inspire—think Pottery Barn® meets your local church group. Here, I wrote headlines, sidebars, and product descriptions.
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Page 1
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Page 2
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Page 3
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Page 4
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Book Jackets
Commercial book jacket copy almost always needs to be short. Book jacket writing has a split second to both catch the readers’ attention and relay the essence of the book.
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Example 1
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Example 2
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Example 3
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Ads
Advertorials are written in the editorial style of their parent publication, and should be entertaining to read. In addition to offering basic specs, trade book ads should inspire the seller to want to read the book.
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Kroger Advertorial
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Trade Ad
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All creatives are the property of their respective employer or client.
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